Optimize website for Google and Yahoo according to search engine algorithms

Optimization of the website for both major search engines Google and Yahoo is challenge of SEOs. Both search engines have different algorithm to show the search result for search term. If a website would have better ranking in Google Search, while not in Yahoo. Its reason that a few of the techniques appreciated by Google, while some other techniques Yahoo like.

I’m doing optimization for the sites and experience that each search engines have different algorithm to provide search results for a search term and different evaluation factors to rank top website for a search term. Now I realize some important factors and want to share with you all. Some of the best techniques for both search engines are described below. What are those let see.

Google weighs the Title tag most, should be meaning full sentence to attract the visitors based on keywords. Put your keywords in description tag but should not be dense more than 2%-3% otherwise pages will remove from the search index or will degrade in rankings. Sometimes keyword tag ignore by Google, it does not much weighs to this tag. Google says “Content is King” therefore web pages which have more content appreciated and gives priority to be top ranked, but you much be sure content should be fresh and new, must not be copied from other cached web pages. Google gives importance to only relevant anchor text inbounds links. It measures the value of inbound link quality after that quantity. Other factor is their Google PR of inbound links. If you have more links from high PR pages, then you will have better search engine ranking for particular keyword or search term.

Yahoo gives importance to that pages which are keyword based URLs and weighs the website address as an important ranking factor if it includes keywords. Yahoo weighs the pages which have Title tag, Description META tag and Keywords META tag with keywords density, Yahoo looks for sites with keyword densities as high as 6%- 8%, put content on pages make keyword dense but sure not should be more than 8%. Try to get a no. of links whatever they have PR or not, more links top ranking is the trend of Yahoo Search. If you have these types of pages you can have better search placement in Yahoo Search Engine.

Using of heading tags like H1, and H2 are important for both search engines. These tags not only help for closeness of keywords but also help to make betters visibility to highlights your words and slogans.

Site Map makes it easy for search engines to spider website and accesses all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date. Google supports and recommend to use xml sitemap (named sitemap.xml) and Yahoo supports and recommend also xml sitemap (but named ror.xml), should be available at root directory of your website.

Try the following SEO techniques to get better rankings in search result pages of yahoo and Google, and check regularly to see the effected results. If you see improvements in result then try to more effective, or if you don’t see any improvement then you have lacking any one the technique mentioned above. I know these techniques may be common for you but many of us may be not aware from all of these factors. And I’m sure you will definitely get improvements.

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